Panegyric is a Greek word meaning a formal and public expression of praise
Who We Are
We are a specialized marketing communications firm providing a wide range of strategy and writing services within the financial services sector. We provide over 20 years’ of expertise in marketing, investor relations and communications including: branding, corporate identity, sales collateral, and all forms of client communications. With a flexible approach and a wealth of experience, we collaborate with our financial partners to create superior and meaningful deliverables.
Who We Serve
We work with a variety of client types from the newly emerging to the century old, including banks, wealth management firms, money managers, private client advisory groups, and fiduciary advisors to the institutional and high net worth community. Our partners all share a common desire to deliver the best quality service to their constituents on a range of marketing and communication initiatives. We team with our clients to deliver programs that are relevant and focused on the needs of their audiences.
What We Do
- strategy and positioning statements
- pitch books
- capability brochures
- products and services brochures
- white papers
- client surveys
- investor communication pieces
- website content
- thought leadership programs
- other corporate identity needs
Diane Harrison, Principal
Diane has over twenty years’ experience in financial services marketing, including brand management, product development, investor relations, and business development. As founder and principal of Panegyric Marketing, her focus is on identifying and developing marketing communication platforms for a wide range of financial services clients. These include alternative asset groups, banking institutions, wealth and retirement services providers, hedge funds, private equity investment funds and fund of funds managers. She provides strategic vision and writing services, including: brochures, pitches, white papers, articles, speeches and other formats targeted at institutional and high net worth clients.
Prior to founding Panegyric Marketing, Diane held positions as managing director of strategic marketing for Carpenter Group, vice president, brand management for Standard & Poors, vice president and head of marketing/ corporate communications for Centre Re (a subsidiary of the Zurich Group), manager of marketing at Prudential Asset Management, and assistant vice president, marketing for Commodities Corporation (a subsidiary of Goldman Sachs). She has a B.A. in English and communications from Fairleigh Dickinson University.